A little over a month after the launch of the new generation of iPhone, Apple changed its advertising approach.
The company is now betting on Apple One advertising, which brings together a set of brand services, and is already the brand’s second source of income.
Apple services are now the company’s second most profitable source
There is about a month to go until the launch of the new iPhone 14 and Apple has chosen exactly this time to promote other business areas as its top smartphone already has enough attention with all the rumors circulating on the Web.
And the Cupertino company chose an advertising approach that, despite being unexpected, makes a lot of sense, if we think about the commercial strategy.
The company has just launched a new advertisement promoting Apple One that gives access to a set of branded services through a monthly subscription. The choice was not innocent. Currently, Apple’s service area is the company’s second most profitable business unit. The first is, of course, iPhone sales.
For this reason, it is natural that before the arrival of a new top smartphone model, Tim Cook “take advantage” to give visibility to such a financially relevant area.
Apple One in Portugal
As we have already mentioned, Apple One allows access to various company services, including Music, TV +, Arcade, iCloud + and Fitness +.
In Portugal, the company offers three plans with different accesses and monthly fees: individual, family and premier.
In the foreground, the monthly subscription of 11.95 euros gives access to Apple Music, TV +, Arcade and iCloud + with 50 GB; in the family plan, 16.95 euros gives access to the same services mentioned above, but with 200 GB in iCloud +.
Finally, the premier subscription costs 25.95 euros and adds access to Apple Fitness + and 2 TB in iCloud +. It should be noted that the company allows you to use this service for one month, free of charge.
