Amazon has started labeling frequently returned items. As she has revealed The Informationthe company founded by jeff bezos has developed a new type of notice, which will appear on products that have been frequently returned. The company’s goal is to encourage consumers to review the reviews of the products they are interested in before purchasing them, thus reducing the possibility of an item being returned due to an error in the description or poor quality of what is sold and, in In this way, reduce the costs that returns represent. “We currently display return rate information on some product detail pages to help our customers make more informed purchasing decisions”confirmed a amazon spokesperson to The Information.
Something remarkable about Amazon is that allows free returns of your products in case the client does not like it or has made a mistake; However, for the company, this fact represents several costs, and it is a disadvantage that this happens frequently in the same article, so now, the company has decided to display a warning so that consumers take it into account from the beginning. , with the label “product with frequent returns”.
This new measure by Amazon could help both consumers and sellers. On the one hand, customers will have more information about the products they want to buy; and, on the other, sellers will be able to identify areas where they need to improve the quality of their products and services, which can help increase customer satisfaction and therefore sales in the long run.
At the moment, according to the cited media, the label is not visible to all users and only appears on some products sold by third parties and fulfilled by Amazon. ANDThe new notice does not seem to have reached the Amazon Spain page yetbut it is already present in some products on the United States page.
A few days ago, we also learned that Amazon had included a new label which highlights the number of times a product has been recently purchased, rounded up to hundreds, thousands, or tens of thousands and capped at 100,000, in a time range from one week to one month.