Amazon has made public the approximate sales of each product on its website and application. Specifically, the new label highlights the number of times a product has been recently purchasedwhich is rounded to hundreds, thousands, or tens of thousands and has a limit of 100,000, in a time range from one week to one month.
The new metric it is a sign of popularity to buyers. From the beginning, the products of Amazon have had a publicly visible sales rank, a relative popularity rank in the category, which indicates their recent sales. A feature that originates from the ranking of books by popularity. However, the sales rank is one of the many details on the product page. Therefore, most buyers are unaware of its existence or how to read it. Some as AliExpress either Temu they have an almost identical characteristic.
An estimate of Amazon sales volume it’s critical for third-party sellers, as many of them use product research tools that approximate sales volume from other data. This new Amazon sales metric doesn’t replace them, but will help sellers improve accuracy.
At the moment, according to MarketplacePulse, “The data is not yet available to sellers through Seller Central or API. While useful for sellers, the new metric is meant for buyers.”.
