Since its launch in 2020, that is Amazon Anti-Counterfeiting Crime Unit (CCU) has taken legal action and More than 21,000 criminals reported to the authorities on a global level. In addition, the company identified in 2023 and seized more than 7 million counterfeit products around the world to prevent them from harming customers or being resold elsewhere in the retail supply chain.
This emerges from the American company’s fourth Brand Protection Report, which highlights its efforts to protect customers, brands and business partners from counterfeit products, fraud and other forms of abuse. For that, Amazon has invested more than $1.2 billion and employs 15,000 people. These include machine learning experts, software developers and specialized researchers, among many other profiles.
According to the report, Amazon closed last year’s fiscal year more than 700,000 attempts to create new fraudulent seller accounts before they could offer a single product for sale in the store. This figure represents a significant decrease compared to the 6 million attempts to create new fraudulent accounts in 2020 and confirms that market controls have a clear deterrent effect on criminals.
«We are proud of how far we have come in preventing counterfeit products in our business and how this progress has led to significant innovations thanks to the collaborations and partnerships we have been able to build with brands, organizations, policymakers, law enforcement and other actors“, he assured Dharmesh Mehta, Global Vice President of Seller Services at Amazon.
The multinational company’s goal is to work to protect brands Four important pillars to stop these casesSuch as introducing preventive, strict and effective controls to deter criminals, providing protection tools for brands, promoting the accountability of counterfeiters for their illegal actions and educating and raising awareness among consumers about these fraudulent practices.
Counterfeit claims fall by more than 30%
While the number of products available for sale is increasing, the number of infringements reported by rights holders has been decreasing. «We continue to innovate and improve our automated protection systems so that brands that leverage the latest advances in artificial intelligence can anticipate criminals’ new tactics. These advanced machine learning models are based on thousands of data points, including those provided by brands registered on the Amazon Brand Registry.says the company.
In 2023, the company led by Andy Jassy used a variety of advanced machine learning models, including significant advances in computer vision and advanced language models, to systematically detect numerous types of violations, and the company also improved its ability to accurately target sophisticated intellectuals Detect property infringement related to logos, shapes and patterns. These advances, they asserted, “They enable us to handle complex tasks on a large scale efficiently and precisely.«.
Although the number of products available for sale on Amazon has increased significantly since 2020, this is the case a decline in total infringement claims of more than 30% validly presented by the brands.