Faced with inflation and the consequent slowdown in the world economy, the world’s largest online sales platform is preparing a new round of special conferences for its subscribers. After the last 48 additional promotions between July 12 and 13, 2022, the Amazon you will be preparing a new day (or days) with better buying opportunities.
Apparently, this will be a new and redoubled effort by Amazon to stimulate sales around the world. Recognizing the difficulties experienced throughout this year, as well as in previous years due to the impact of the COVID-19 pandemic, the North American giant faces a complicated market in 2022.
The solution to a tepid market? New Prime Day(s) in 2022
This hypothesis is now advanced by the publication Business Insider which also brought us, first hand, the dates of Prime Day 2022 (in July). Now, however, the new Prime Day(s) will need to be held in October to also prepare for the holiday season and anticipate major consumer events such as Black Friday and Cyber Monday.
It should be noted that, despite the name Prime Day (singular), the event consists of two days of special discounts for subscribers of the Amazon Prime plan. These users not only have early access to purchasing opportunities, but also have the ability to purchase products at the most competitive prices.
In short, given the slowdown in global markets and a somewhat lukewarm Prime Day, Amazon will want to repeat the occasion and give its subscribers a new purchase opportunity. Therefore, we will have an event called “Prime Early Access Sale” that will take place in October 2022.
October will be the month chosen for the Prime Early Access Sale event
While it’s not hard to see why a second Prime Day was held, the fact is that the July event posted some remarkable metrics. According to official information, around 300 million products were purchased on July 12 and 13 by consumers around the world.
Incidentally, Amazon called this year’s event historic and “the biggest Prime Day ever” on official statements. Still, a general increase in the prices of consumables and household items was felt due to inflation, among other factors.
In short, it remains to be seen if the next Prime Day will break sales records again and join prime platformas well as its exclusive benefits.
