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Ahrefs invests 60 million in Yep, a search engine that will compete with Google

Currently Google continues to reign as the main search engine worldwide. It maintains a market share of 92.47%, according to data from Statistical. Ahrefs, one of the most popular SEO tools on the market, officially launches its search engine Yep.com with which he plans to compete.

To achieve the development and launch of this new search engine, they invested 60 million dollars to create it. On this new path, Yep will share the 90% of your income with content creators. Thus, it seems that the rules of the game are beginning to change.


The creators who make search results possible deserve to get paid for their work. We saw how YouTube’s profit-sharing model made the entire video creation industry prosper. By splitting advertising profits 90/10 between content authors, we want to give a push to treat talent fairly in the search industry.

Dmytro Gerasymenko, founder and CEO of Ahrefs.

It goes on to point out that its search engine is meant to be very advanced when it comes to privacy: “We do store certain data on searches, but never in a personally identifiable way. For example, we will track how many times a word is searched for and the position of the link that receives the most clicks. But we won’t create your profile for targeted advertising.”

Share revenue with content creators

The new Yep search engine is now available and online. Also, it does not depend on any third party search engine and it has been created from scratch. The advantage that we find in the Yep search engine in relation to Google is that will share your revenue with content creatorsa complaint that Google has been behind for years.

To access Yep, just type in the address bar https://yep.com and it will show us its interface. Noted for its really simple design, giving prominence at the top to the search box. Just below this you will be able to select if you want to search the entire network, or focus only on the news bank.

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