Payment processing company Adyen’s charity platform, Giving, has hit a milestone – over $25 million in donations. This tool lets customers support causes directly during checkout.
Since its launch in 2020, buyers worldwide have made 35 million micro-donations through their favorite brands. To celebrate, Adyen will match all donations made through Giving in 2025.
Before Giving, brands faced fragmented donation solutions, requiring separate contracts and complex integrations. Adyen simplified this by keeping donations separate from merchant funds and covering all costs through its 1% fund.
“We turned the payment process into a point of contact with purpose,” says Dominique Simons, Director of Adyen Impact. “By integrating donations directly into our payment infrastructure, we eliminated operational barriers for brands to focus on impact.”
Over 150 brands in 30 markets use Giving, including Guess, Patagonia, and L’Occitane. These brands support UN Sustainable Development Goals through non-profit partners.
Powering Change Through Partnerships
The Giving platform lets brands align donations with customer values year-round. They can also launch fundraising campaigns in 24 hours to respond to disasters or support new causes.
Funds raised through Giving have provided clean water, education, and medical care to children in need. They’ve also supported disaster relief, cancer awareness, and environmental programs.
Doubling the Impact
Adyen’s donation matching has increased impact, especially during emergencies. Many brands have launched Giving programs linked to urgent campaigns and expanded their programs successfully.
“The Giving product at the point of sale empowered our customers in North America to join us in fundraising for women’s mental health,” says Taryn Bird, Executive Director of Social Impact at Kate Spade New York. “It created a direct and meaningful way for our community to contribute to the Global Fund for Women’s Mental Health.”
Looking Ahead
Adyen aims to expand Giving’s reach, advocating for more companies to integrate donations at checkout. The Adyen Impact team aims to process over €100 million in donations by 2030.
“When we analyzed how to make the greatest impact in 2020, we knew we could do more than just sign a check,” says Pieter van der Does, Adyen co-CEO. “We had the capability to transform donations in the payment process. Now, looking back, we feel this is just the beginning. The path to €100 million starts today.”