Adobe wants to make it easier to create social media content on mobile devices. Adobe Express is now integrated Generative fillingdeveloped by Firefly to integrate new translation, drawing and painting features.
«Express’ groundbreaking AI-focused innovations enable our Creative Cloud members and creators at all levels to bring their ideas to life in entirely new ways that are fast, easy and fun.“, he claimed Govind Balakrishnan, senior vice president of Adobe Express and Digital Media Services at Adobe. “Express users generate hundreds of millions of beautiful images using the latest AI-powered features. “We look forward to introducing even more revolutionary AI-focused features across imaging, design, video, audio, PDFs and more in the coming months.”.
In this way the company will be able to Compete with rival apps like Canva or CapCutwho have already started adopting artificial intelligence to improve their tools.
The new generative AI capability called “Text for template”will allow users to create designs more easily by giving users the ability to create exceptional and editable templates using only a text description. Thanks to this feature, users can create social network posts, posters, brochures or digital cards. Additionally, it has a fill option that allows you to use text prompts to insert, delete, or replace objects and characters in your design. Another tool is “Translate”which enables the translation of texts into more than 45 languages.
The Adobe Express app lets you preview content on social media platforms like TikTok and Instagram. You can also upload brand colors or logos to speed up the design process.
Recently, Adobe and TikTok announced that TikTok’s AI-powered Creative Assistant is now available directly in Adobe Express. The two companies said the integration will help businesses and creators create and market content more effectively.