The Rise of Global Content Creators
Over the past year, the world has witnessed the emergence of content creators as international celebrities, rivaling the influence of traditional stars like athletes, singers, actors, and directors. These creators have built massive followings and achieved unprecedented levels of social influence, largely due to their ability to connect with their audiences on a personal level.
In Spain, content creators like Rubius, AuronPlay, TheGrefg, Xokas, and Ibai Llanos have become household names, with millions of followers and a significant impact on the public sphere. Ibai Llanos, in particular, has transcended the internet barrier and become a celebrity across various sectors and generations.
The Dominance of American Content Creators
While Spanish content creators have made a significant impact, American creators have taken their influence to the next level. The most powerful creators on each platform are American, with MrBeast being the biggest YouTuber with 342 million subscribers and Kai Cenat reigning supreme on Twitch.
However, there is another creator who has gained international recognition and is considered the best content creator in the world in 2024, according to the Stream Awards: IShowSpeed.
IShowSpeed’s International Appeal
IShowSpeed’s content is consumed globally, regardless of language barriers. His streamer madness has reached every corner of the planet, making him a household name worldwide. Although he may not have the same numbers as MrBeast and Kai Cenat, his international appeal puts him at the same table.
IShowSpeed has announced his new tour destination: Latin America. Starting from January 12, he will visit countries like Chile, Peru, Guatemala, Ecuador, Uruguay, Paraguay, Panama, Colombia, and Argentina.
The Secret to IShowSpeed’s Success
IShowSpeed’s international appeal can be attributed to the fact that his content does not require a specific language to be understood. Unlike Ibai Llanos, who requires Spanish, or Kai Cenat, who requires English, IShowSpeed’s antics, expressions, and reactions can be enjoyed by people from different countries and languages.
This unique aspect of his content has contributed to his massive global following and cemented his position as the most international content creator in the world.