yahoo has announced the acquisition of about 25% (24.99%) of the capital of Taboolawhich makes it the main shareholder signature individual. Added to this agreement is another 30-year commercial, through which Taboola will boost native advertising on all Yahoo-owned sites and will market ads through Yahoo’s DSP, becoming a leading native ad management company for advertisers, publishers and marketers on the open web.
With this agreement, Taboola will improve your digital presence thanks to the magnitude of the scale of Yahoo, a leading consumer technology company that reaches almost 900 million monthly active users worldwide, as well as news in the areas of sports, finance and general information. At the same time, as Taboola explained in a statement, by leveraging Yahoo’s native advertising solutions, Taboola will help deliver a greater reach and better campaign performanceas well as a better user experience, in such a way that it will support brands in their search for advertising alternatives outside of walled gardens.
Under the agreement, Yahoo will also improve both its own unified offerings for advertisers and the consumer experience. on Yahoo-owned media. In addition, he will have a significant value stake in the company as Taboola’s largest single shareholder, with 24.99% of Taboola’s total issued and outstanding shares, on a combined post-transaction basis which includes approximately 60% common shares and another 40% new non-voting sharesas well as a representative on the Board of Directors of Taboola.
Taboola will continue with its strong commitment to R&D
For his part, Taboola will continue to invest heavily in R&D to improve the way people discover things they might like, as well as reinforcing their leadership in contextual advertising.
«yahoo is a pioneering Internet company and represents one of the largest, most secure and sophisticated supports in the world. Everywhere I look I see a huge growth opportunity for both of them, like a rocket: native advertising, eCommerce, video, header bidding (display) and more. This win-win alliance will significantly accelerate our growth, expanding our reach to more users on the open web with quality traffic and global technology solutions for advertisers, support, marketers and users in a cookieless world. For supports on the open web we will be able to further enhance your revenue momentum, as well as your audience engagement and growth in the future. In addition, we will boost the performance of advertiser and agency campaigns through the immense reach of users in a premium and trusted environment. This partnership is a big step towards achieving our goal of generating $1 billion in revenue ex-TAC (excluding traffic acquisition costs generated) by 2025.”it states Adam Singolda, founder and CEO of Taboola.
«Partnership with Taboola allows Yahoo to further enhance its native and contextual offering within our unified advertising offer. The agreement also allows Yahoo and Taboola to continue to differentiate themselves within the market, improve the user experience, on all of our owned sites, while advertisers and publishers will benefit from native advertising in the long term. Together with Taboola we will maximize the reach and performance of advertisers’ campaigns, improve monetization opportunities for publishers, and drive user experience that will have greater privacy. As we continue to build the next era of Yahoo, we are delighted to have strong partners by our side.”points out, for his part, Jim Lanzone, CEO of Yahoo.
