JoiPaw, a UK-based startup, is creating a series of video games for dogswith the ultimate goal of helping research dementia among our four-legged friends.
The company’s mission is defined as “promote a better understanding and inclusion of dogs and animals in human societies, showing the world how smart they are.”
The company founder points out that this goes beyond entertainment. “We want to help dogs live a healthier life through enrichment and we also want to show the world how smart dogs are.”shares Dersim Avdar, founder of JoiPaw.
“Human beings tend to empathize and take better care of others when we realize they are closer to us than we think.”