Dubai will host a pioneering event in November 2025, integrating Web3, artificial intelligence, and gaming into the UNTOLD Dubai music festival, marking a significant step in the emirate’s strategy to blend advanced technology with mainstream culture.
The collaboration between The Best Event (TBE) and UNTOLD Dubai will introduce an innovative tech culture stage at Dubai Parks & Resorts, running from November 6-10, 2025. This move aligns with the United Arab Emirates’ long-term national strategies for AI, gaming, and the creative economy.
Tobias Bauer, co-founder of The Best Event, stated that this integration of cutting-edge technologies into a major cultural celebration is unprecedented. He noted it had not been done before in either Web 2 or Web 3 spaces.
The event is expected to draw over 240,000 attendees, offering a platform where innovation and entertainment converge. Bogdan Radulescu, co-founder and commercial director of UNTOLD Universe, emphasized that the alliance adds a new dimension to how people experience culture.
Radulescu said UNTOLD has always aimed to break barriers in music and cultural experience. He described the partnership as a meeting point between a global festival’s creative energy and the innovation driving Web3, AI, and video games.
This integration underscores Dubai’s ambition to become a global hub for technological integration into daily life, positioning tech as a mainstream movement rather than a niche interest. It supports initiatives like the UAE National AI Strategy 2031 and the Dubai Gaming Program 2033.
The Best Event x UNTOLD Dubai will feature a dual format, with daytime sessions at the Raj Mahal Theatre. These will include high-impact interviews, informal talks, film screenings, and brand activations focused on understanding future innovations.
Evening activities will shift to The Best Event Stage, featuring international DJs, live performances by creators, and exclusive presentations from technology brands. The aim is to blur the lines between a conference and a concert.
UNTOLD Dubai, which attracted more than 185,000 fans in 2024, nearly quadrupling the size of events like SXSW, provides an ideal setting for TBE’s vision. Throughout the festival grounds, visitors can expect interactive activities, lounges, and modern food concepts.
TBV, the parent ecosystem for The Best Event, specializes in experiences that fuse technology and culture at major global conferences. These include events like TOKEN2049, Consensus, and ETH Denver.