TikTok has positioned itself as one of the most popular platforms in recent years. Videos have emerged from this social network that have gone viral. After the growth she has witnessed, she wants to go one step further and help creators earn extra money. For this, they are looking for a new way of monetization that will arrive soon. According to The Information, the platform is working on the development of a paywall.
So far what is reported is that the new function would allow certain creators charge $1, or whatever price they choose, for access still video certain. Although it is not yet clear how exactly this would work, the creators of the app will earn money directly from their popular videos. This initiative of exclusive content for paid users is not a novelty in social networks, since Instagram allows creators to share content only for subscribers.
creators fund
TikTok is considering a renewal of its Creators Fund. It is a space that offers content creators so that they have the opportunity to earn money through their videos. It aims to give influencers higher payouts than the previous version it launched in 2020. As the criteria for choosing users will increase, it will only be those with at least 100,000 followers. It is currently being tested in France and Brazil. On the other hand, the revamped creator fund is scheduled to launch soon in the United States.
In this way, the new features would expand TikTok’s current paid offerings for creators. This is because your competition keeps increasing their plans. In the case of YouTube, it began to share advertising revenue with the creators of Shorts. No short-form video platform has managed to share ad revenue so far. This gives Shorts a noticeable advantage. Despite this, the upcoming changes planned by TikTok indicate that it is looking for new ways to appease creators.
