TikTok is gearing up to launch its e-commerce platform, TikTok Shop, in Japan within months. The move is part of the company’s efforts to expand its business beyond the US, where it faced a potential ban. Sources close to the operation reveal that TikTok is currently scouting for sellers to join its Japanese e-commerce venture.
The platform has already made significant strides in Europe, launching TikTok Shop in France, Germany, and Italy in March. This expansion into new markets comes as TikTok navigates a challenging landscape in the US, where a potential sale to an American company is on hold. US President Donald Trump recently indicated that the deal would be put on hold, citing ongoing trade tensions with China.
Global Expansion
TikTok’s entry into Japan’s online shopping market is a strategic move to diversify its revenue streams. The company’s e-commerce platform has been gaining traction in various regions, and Japan presents a lucrative opportunity. With its vast user base and growing demand for online shopping, Japan is an attractive market for TikTok to tap into.
- Reuters