TikTok takes another step in its goal of leading ecommerce. Now the app has launched TikTok Mall in the Philippines and Malaysia, a marketplace with which it intends to compete with Amazon and Tmall, from the Alibaba group. According to the Chinese media Dao InsightsUnlike TikTokShopthe latest functionality launched by the company that allows companies, sellers and influencers to sell their products through the social network, TikTok Mall is a new function more similar to a transactional marketplace.
Located in the second tab next to the home page of the application, within bad tik tokl, users can find the main functions of a marketplace: product search tool, shopping cart, offer for new registered, flash offers, different product categories, as well as live streaming and content media.
So, by linking TikTok Mall to your video content and live streams, “the social network aims to create a two-way link intercom closed loop from people looking for goods to people looking for goods directly through the search function”. “Short videos and live streams mainly take advantage of the unplanned needs of consumers, while TikTok Mall intends to cover the planned needs”collects the cited medium.
«Although it is developing rapidly in Southeast Asia, the overall scale of TikTok Shop is still small, and overseas markets are still in the cultivation period of short videos and live shopping. Instead of saying that the launch of TikTokShop it is to improve the user shopping experience and promote traffic conversion, it is better to say that it is a measure for the platform to introduce more merchants to establish themselves and build bigger bases“, details a merchant of TikTokShop to the Chinese medium.
TikTok began taking its first steps in ecommerce last year with its alliance with Shopify with the aim of allowing users to make purchases on the social network. Also in February this year, TikTok parent ByteDance launched Fanno, an online shopping application. The social network achieved have 1.052 million monthly active users and was one of the most downloaded apps in 2022 (2,000 million downloads in 2020 and in the third quarter of 2022 it exceeded 3,000 million). Figures that do not go unnoticed by brands that are beginning to use this tool as a new sales channel.
