users come to tick tock entertain and discover new things. The social network also offers a powerful search experience. Here users can find all sorts of information, from fashion tips and recipes to unboxing videos and product reviews.
The rise of the platform as a search destination represents a great opportunity for brands to reach and engage with new customers. According to a study, 58% of TikTok users discover new brands and products on the platform, 1.5 times more than other users of the platform.
Now the ads in it will increase their reach because Brands can include advertising on the search results page the app. TikTok provides a tool for this called Switch search adsThis allows advertisers to target users who are looking for information about new products or brands via in-app search.
How is Search Ads Toggle used?
when activated Switch search ads, Ads are automatically generated from the advertiser’s existing ad content and appear alongside organic search results in relevant user queries. Ads are marked as “sponsored” content and appear in different positions on the results page based on relevance, user intent (as evidenced by their search query), and broader insights from other user behavior. The user.
Searches Ads Toggle is currently in the US and is being tested in other markets.