Pinterest, one of the most visual social networks, announces Pinterest Predicts, its annual report that forecasts trends for the coming year. More than 400 million people visit Pinterest each month Looking for your next projects. For advertisers, this insight into the future allows them to access a wealth of information and tap into relevant trends that satisfy consumers throughout the buying process.
Predicting what will be trending in 2023 is not guesswork. In fact, trends on Pinterest maintain a monthly growth for 20% more time compared to other trends on the internet. And for the third year in a row, the accuracy of the Pinterest Predicts report is high: in the last three years, 8 out of 10 predictions came true.
Information on Pinterest continues to be an important resource for marketers, providing valuable insight into what their consumers want to buy and helping brands engage with their audience early in their buying journey. Shoppers on Pinterest have 85% larger shopping carts than shoppers on other platforms. In recent years, brands like estee lauder they benefited from Pinterest’s popular trends, which help them connect with consumers during the discovery process. The iconic cosmetics brand followed Predicts’ Skin-deep trend with a new launch of products that promote sustainable beauty. The result was a 25% lower CPM than the beauty industry benchmark.
Trends by categories
Top trends by category for 2023 are:
Beauty
Two better than one: in 2023, two-tone braids will be more fashionable than ever. Gen Z and millennials are behind this rising trend that mixes natural shades with purples, blues, and bright pinks: “blue and black braids” and “lavender and blonde hair” will be seen everywhere.
Less is more: From micro manicures to understated bobs, this year’s beauty looks will stand out for their understatement. Millennials and Gen Z will transition from coffin nails to short French manis. They will opt for short braids and bangs instead of long, abundant hair. In 2023, moderate outfits will have their big moment.
mind your head: “Skinification”, or giving importance to the scalp, will be the focus of hair care next year. Searches for Gen Xers and boomers show an increase in things related to the scalp, such as “scalp treatment” or “clean scalp”.
celebrations
your better half: Terracotta, copper and burnt sienna tones will be the VIP guests at this year’s weddings. Based on increased searches among millennials and Gen Xers, by 2023 we’ll see this fiery color everywhere from flower arrangements to bridesmaid dresses.
Overboard, dogs! In 2023, pool parties will be conquered by furry friends. Invitations, decorations, party favors… Gen Xers and boomers aren’t going to slow down at their next celebration. It’s time to get your paws wet and feel like dogs in the water!
gold parties: Boomers and Gen Xers will plan epic parties for their biggest milestones, from 100th birthday parties to 50th anniversaries. And they are more exciting than an afternoon at Bingo: just look at the carefully decorated anniversary cakes or cookies.
Wellness
primitive movements: We will change the screens for stretching and the desks for hip flexions. These primitive, anti-tech exercises encourage people to put down their phones and prioritize posture. Generation X and millennials are driving this trend, as searches like “primary movement” and “neck hump exercises” will skyrocket this year.
emotional creativity: We will find new ways to express what you feel. Alternatives to talk therapy are on the rise, such as expressive art, music therapy or artistic journals, with searches multiplied x37. Generation Z and millennials are leading this trend by seeking new and creative ways to work on themselves.
Be parents
genderless parenting: gender norms are changing, so are parenting approaches. The searches of Gen Z and millennials show a desire to break the binary in raising the next generation. From pronoun cards and gender flags, to self-identity and unisex names, gender-neutral parenting is gaining traction.
the tenth month: People may be using social media to post their prenatal tummy photos, but more and more are turning to Pinterest for their postpartum needs. Searches by millennials, in particular, indicate that this year people are looking for ways to support parents giving birth during that famous 10th month, from postpartum food to gifts and essentials.
hobbies and interests
Rethinking dating: Dinner-and-movie dates are so 2022… In the coming year, Gen Z will be opting for a different dating experience, choosing bookstores, museum hangouts, or aquarium adventures.
the art of paper: Analog hobbies are more fashionable than ever. Crafts will make a big comeback this year as boomers and Gen Zs turn to origami, filigree, and stationery to satisfy their desire for crafts.
Entertainment
Long live the raves!: Rave culture will reign in the coming year. Generation Z and millennials are reeling from more than two years of lockdowns, taking to nightclubs, stores and homes to party all over the world. Techno style, rave fashion and outfits related to house music are trending.
