In order to expand its influence globally, Shein continues preparing his jump to the model marketplace. Broadly speaking, Shein has already entered the marketplace model in Brazil and Mexico, allowing the entry of third-party brands and sellers who want to sell their products through this format. Now according to MarketplacePulseeverything indicates that the company will launch its marketplace in the United States.
Shein It is a major player in the United States and in world trade. In recent times, the company has added more categories to its platform such as Beauty and Home and has diversified its supply chain from China: it started manufacturing some items in Turkey and has also opened new warehouses in the USA and Poland.
“Shein plans to build three large US distribution centers that could eventually reduce shipping times for their customers by three to four days.”confirmed to Wall Street Journal George Chiao, President of Shein’s operations in the United States. At the moment, Shein has not started inviting sellers in the US country.
Recently, the Chinese company incorporated into its ranks Jessica Liu, former Lazada president, as vice president of global brand operations. Given her experience with brands, everything indicates that Liu will be the candidate to build Shein’s third-party business. His e-commerce career began with Amazon China nearly two decades ago before moving on to head the fashion and luxury arm of Tmall, Alibaba’s online department store for big brands.
In short, working with external brands could help Shein to scale across product categories more quickly instead of relying on internal development. To date, Shein only worked with the brand itself in its e-commerce, so this situation opens a new horizon of possibilities that is closer to the model of large marketplaces such as Amazon either aliexpress.
