The Sandbox has teamed up with Warner Music Group (WMG) to co-create a musical theme park and concert venue within the gaming Metaverse.
First step in NFT-Metaverse
With this, Warners Music’s takes their first step in the NFT-Metaverse. Reportedly, their primary goal is to create immersive social experiences. These could then make Warner Music artists stronger.
The Sandbox offers artists another outlet to connect with their fans, experiment with virtual entertainment and generate new revenue streams while reaching a global community.
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Taking Metaverse Step Ahead
According to the COO and also The Sandbox co-founder, the partnership represents an opportunity to take the open Metaverse one step forward towards fan-driven and community-driven initiatives. He added the following:
“We are shaping The Sandbox as a fun entertainment destination where creators, fans and players can enjoy premium immersive experiences and connect more closely with their favorite music artists through NFTs.”
The demand for digital land in The Sandbox remains consistent. Combining this with the trading volume of The Sandbox makes this one of the most competitive Metaverses of the moment. According to the company, The Sandbox will hold a LAND sale in March 2022, allowing music fans to purchase LANDS adjacent to the WMG property.