Home Business The European Union wants to make “green claims” disappear

The European Union wants to make “green claims” disappear

Ecommerce News Magazine

EU sustainability legislation is due to be passed by the new government in June. The final details of the regulations were presented in Parliament last week. Now we can only hope that the new government officially passes the law after the European elections in June.

Europe is rethinking times

Sustainability legislation must be 100% in force by 2030. However, the European Environment Committee has presented a report in which it proposes a change in the timing that the European Union should respect when introducing sustainability regimes. Extended responsibility of the waste producer (RAP). Previous reports stated that there would be 30 months to adapt to the RAP, but now this period could be reduced to 18 months.

What is rap?

As part of the Extended responsibility of the waste producer (RAP) companies assume obligations for the management and treatment of their products at the end of their life cycle. The aim of this directive is to promote prevention, ecological design and proper waste management. The implementation of the RAP obligations extends to various product groups and waste streams and can be fulfilled by companies both individually and in collaboration with other actors.

The 2018 Waste Framework Directive set January 1, 2025 as the date from which EU countries must ensure the separate collection of textiles for reuse, reprocessing, reuse and recycling.

The European Branded Clothing Alliance (Ebca), which includes notable companies such as Inditex, H&M, Nike and Levi Strauss, released a report last week detailing the industry’s roadmap for sustainability in the coming years. In the report, Ebca highlights the global nature of the supply chain and emphasizes that implementing changes requires time and coordination between countries with different regulations.

Fines of up to 4% of annual turnover

The European Parliament’s Internal Market and Environment Committees have discussed how brands should manage advertising campaigns. Sustainability marketing to avoid misleading statements or “Green claims”. MEPs agreed with the Commission that companies should submit all future environmental marketing claims for approval before using them. According to the adopted text These claims would be assessed by accredited assessors within 30 days.. In addition, companies that violate these regulations are subject to sanctions, including exclusion from takeovers, loss of income, etc Fines that can amount to at least 4% of your annual turnover.

Studies show that 50% of companies’ environmental claims are misleading. Consumers and entrepreneurs deserve transparency, legal clarity and a level playing field. Dealers are willing to pay for it, but not more than they earn from it.” he claimed Andrus Ansipan Estonian legislator Who is the Speaker of Parliament?

With the vote with 85 votes in favor, 2 against and 14 abstentions, the law has reached an important milestone.

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