Rumble, a video platform, is integrating cryptocurrency tipping for its 51 million users, a strategic move influenced by major investor Tether to accelerate stablecoin adoption within the United States.
The platform will roll out a new self-custodial “Rumble Wallet” by mid-December. This wallet will allow users to send and receive tips in Bitcoin (BTC), Tether (USDT), and Tether Gold (XAUT).
Tether, which holds a 48% stake in Rumble from a $775 million investment last year, developed the integration. The initiative was announced at the Plan ₿ Forum in Lugano, Switzerland.
Paolo Ardoino, CEO of Tether, stated the goal is to “convert 51 million active monthly users of Rumble, mostly Americans, to use stablecoins within the country, the most sophisticated in terms of financial infrastructure.”
Rumble is actively promoting the launch by raffling 1 BTC among users who participate before the end of October. The first Bitcoin transaction was reportedly sent to content creator and lawyer David Freiheit.
Ardoino also indicated Tether’s plan to use its relationship with Rumble to promote its new USAT stablecoin. This token is designed to comply with US financial regulations, unlike its flagship USDT.
Beyond user-facing features, Rumble has also adopted Bitcoin as a corporate treasury asset. The company holds 210.8 BTC, valued at approximately $23.6 million.
This strategy positions Rumble alongside other firms like MicroStrategy, Tesla, and Block.
Rumble’s entry into native crypto payments distinguishes it from platforms like YouTube and X, which have explored digital tips but lack integrated decentralized asset support. This strategy could position Rumble as the first global video network offering direct crypto support.
The collaboration reinforces Tether’s broader goal of expanding its presence in real-world applications and media. This move could accelerate stablecoin adoption in the U.S. financial ecosystem.