Strategy, the company that used to be called MicroStrategy, just added more Bitcoin to its pile. This move keeps up its aggressive plan to buy and hold the digital currency. The firm bought 430 more Bitcoin (BTC) last week. This latest purchase cost around $51.4 million USD. Each coin was bought at an average price of $119,666.
This recent buy means Strategy now owns a massive 629,376 Bitcoin. That total stash is now worth over $70 billion USD. The company spent roughly $46.15 billion USD to acquire all its Bitcoin holdings. The average price paid for all these coins, including fees, works out to about $73,320 per Bitcoin.
Strategy’s Executive Chairman, Michael Saylor, shared the news on X. He also mentioned that the company has seen a 25.1% return on its Bitcoin investments so far in 2025. This latest count of Bitcoin holdings was accurate as of August 17, 2025.
Strategy has acquired 430 BTC for ~$51.4 million at ~$119,666 per bitcoin and has achieved BTC Yield of 25.1% YTD 2025. As of 8/17/2025, we hodl 629,376 acquired for ~$46.15 billion at ~$73,320 per bitcoin. https://t.co/FLRjCKDMQO
— Michael Saylor (@saylor)
It wasn’t long ago that Strategy celebrated a big milestone. On August 11, 2020, the company made its very first Bitcoin purchase. Back then, it invested $250 million USD to add 21,454 Bitcoin to its corporate balance sheet. Since then, Strategy has stuck firmly to its plan. It has never sold a single Bitcoin. The company has funded many of its purchases by issuing debt, selling perpetual preferred shares, and offering new stock. All told, Strategy has raised around $46 billion USD using these methods to support its bold Bitcoin treasury strategy.
In the second quarter of 2025, Strategy reported impressive financial results. The company saw a record net income of $10 billion USD. Its operating income jumped by an incredible 7,106% compared to the same period last year. These big gains were mostly due to unrealized profits from its Bitcoin holdings. This became possible thanks to new US accounting rules. These rules allow digital assets to be valued at their current market price.
Strategy Nears 3% of Total Bitcoin Supply
With this latest acquisition, Strategy has strengthened its spot as the world’s largest corporate holder of Bitcoin. Its nearly 630,000 Bitcoin are currently valued at about $72.4 billion USD. This is based on Bitcoin’s price of $115,000 USD at the time this article was written, following a recent price drop. This huge amount of Bitcoin represents close to 3% of Bitcoin’s total supply, which is capped at 21 million coins.
Given an average cost of $73,320 USD per Bitcoin, the company has unrealized gains of approximately $26.2 billion USD. That means their investment is up by roughly 56%.
Saylor, a strong supporter of Bitcoin, shared these details on X. He highlighted the returns and linked to an official company announcement. Before this, over the weekend, Saylor had hinted at more purchases. He posted a message that simply said “Insufficient Orange.” The Bitcoin community quickly understood this as a sign that more acquisitions were coming.
Insufficient Orange pic.twitter.com/QcRT0RTsEg
— Michael Saylor (@saylor)
Strategy also announced updates to its “MSTR Equity ATM” stock issuance guide. This change gives the company more flexibility in how it manages its capital markets strategy. It could make it easier to fund future Bitcoin purchases.
Data from Bitcoin Treasuries shows that over 150 public companies have followed Strategy’s lead. They have added Bitcoin to their own balance sheets. Some of the most notable include the mining company MARA Holdings, which holds 50,639 Bitcoin. XXI holds 43,514 Bitcoin. Metaplanet, a company in Japan, also announced on Monday that its holdings increased to 18,888 Bitcoin.
Strategy’s stock (MSTR) dropped by 2.2% in pre-market trading on Monday. This came after a more than 10% fall last week. However, the stock is still up by 22% so far this year. This shows that investors remain optimistic about the company’s Bitcoin strategy.