Stellantis has installed new chief executives to helm its Jeep and Ram divisions. The dual appointments hit the wire Monday morning as part of a sweeping North American corporate reorganization aimed at stabilizing the automaker’s primary profit engines.
Matt VanDyke takes over Ram effective immediately. He succeeds Tim Kuniskis, who steps aside from direct management of the truck brand but retains his broader responsibilities overseeing North American marketing, retail strategy, and American brands.
Over at Jeep, Branden Coté assumes the CEO role starting August 3, 2026. Coté replaces Bob Broderdorf, who is currently taking a medical leave and will transition to a different leadership position upon his return. Both VanDyke and Coté will report directly to Kuniskis.
The new executives bring distinct automotive retail backgrounds to the Stellantis portfolio, according to a StreetInsider breakdown of VanDyke and Coté’s career histories. VanDyke arrives from digital marketing agency Shift Digital and previously held senior marketing roles at Ford and Lincoln. Coté brings two decades of original equipment manufacturer and dealer network experience to Jeep. He most recently served as a brand president at AutoNation following earlier stints at Aston Martin and Mercedes-AMG.
Why Stellantis is Rewiring Its North American Executive Bench
These leadership changes are a direct continuation of the corporate restructuring initiated by Stellantis CEO Antonio Filosa, who has been overhauling the automaker’s management hierarchy since taking the top job. Filosa assumed the CEO position in 2025 following the high-profile exit of Carlos Tavares.
Since that transition, the automaker has dealt with a volatile period of executive turnover across its regional divisions. Jeep and Ram dictate the company’s market share and overall profitability in the United States. Locking in a permanent leadership structure for these two specific brands is a required step for Filosa’s mandate to defend North American sales margins.