The fashion firm Silbon, after 15 years of experience, has announced a renewal of its visual identity, a change that, it says, “accompanies its current phase of growth and consolidation in the sector”. This new identity aims to be the tangible expression of its leadership: a visual system that reinforces its differentiation, amplifies its presence, and clearly projects its ambition for the future.
Renewal is not limited to a mere aesthetic evolution, but represents the construction of a versatile and strategic graphic system, designed to reinforce the brand in all its points of contact with the public. The new visual system seeks to provide coherence, consistency, and recognition to the brand, both nationally and internationally, as Silbon explained.
Evolution of the Brand’s Visual Elements
The ‘wordmark’ has been refined to give it “greater presence and sophistication”. Work has been done on the typographic design to provide “a clear and distinctive voice” in any format. The new logo eliminates the ‘serifs’, reduces the thickness of the strokes to offer a “sensation of lightness”, and introduces “subtle” singularities, such as the characteristic cut of the letter ‘L’. The result is a sober composition that generates a graphic footprint.
For its part, the racket symbol, an “unmistakable emblem” of Silbon, has also been optimized to “improve its readability and strengthen its iconicity”. The adjustments made have perfected its structure, eliminating ambiguities and giving it greater visual force, allowing for the immediate identification of the brand.
New Visual Code Elements
This renovation also incorporates new elements that enrich “the visual code of the firm”, such as the introduction of ‘Secondary Wordmarks’, which expands the visual system, providing it with greater versatility. These graphic signs allow the identity to adapt to different formats and needs, implying an additional expression layer that reinforces Silbon’s presence in its different segments.
In short, the new visual identity of Silbon is presented as “a coherent and powerful system, conceived to accompany the continuous growth of the brand, consolidate its positioning, and strengthen its leadership in the fashion sector, inside and outside of Spain”. This change is set to propel Silbon into its next phase of development, with a clear and compelling visual identity that reflects its ambitions for the future.
