For a long time, the tech world has watched Samsung and Apple duke it out. These two giants fight for sales in every corner of the planet. Apple, the American company, sells tons of iPhones. Meanwhile, Samsung, from Korea, pushes new ideas with its foldable phones. These unique devices just helped Samsung gain ground right in Apple’s home turf.
Samsung did something many thought was impossible a few years ago. The company grew its market share in the US to 31%. At the same time, Apple’s share dropped to 49%. This is the first time in a while that Apple’s strong lead has been shaken. This big shift comes from foldable smartphones, a technology some once called experimental.
These phones seemed like a strange idea in 2019. But now, they are Samsung’s secret weapon. They are helping the South Korean company catch up to its biggest rival. The situation looks different today. People are looking for new kinds of phones. You can see this if you compare how each company sells its products. Samsung offers a very wide range of devices.
Apple, however, sticks to a smaller number of high-end phones. Samsung’s wider selection helps explain its strong growth in the second quarter. The Galaxy Z Fold 7 and the Galaxy Z Flip were key to this comeback.
Samsung has made it clear that foldable phones are no longer delicate test products. They are tough devices ready for daily life. Sales numbers prove this idea, far beating earlier models. Each new foldable phone feels more reliable. This keeps strengthening Samsung’s spot in the market.
Apple isn’t just sitting still, though. The company is preparing a thinner iPhone. This new phone would compete directly with devices like Samsung’s Galaxy Edge. Experts think Apple’s first foldable iPhone might launch in 2026. Apple usually waits until its technology is fully ready for everyone. Samsung, however, is leading the way in a market that now loves new phone designs.
The current situation shows Samsung is winning more sales in the American market. It is doing this with a broad plan. This plan includes products from affordable options to super luxury ones. And it clearly bets on foldable phones as a sign of true innovation.
You can read more about this market shift from Canalys, which reported the Q2 2025 US smartphone market data.