Ray-Banthe renowned brand of sunglasses and eyewear, has launched its summer 2023 campaign in Spain and for this it has partnered with Pinterest to form part of its exclusive Trend Badges Program.
Pinterest Trending Badges is a tool based on insights that allow a brand to own a specific Pinterest trend and be the only one to display that Trending Badge on country Pins, with the official Pinterest seal of approval. This helps attract more potential customers and amplifies the appeal of the products. On this occasion, Ray-Ban has taken on the “Sunglasses 2023” trend» for the Spanish, Italian, German and French markets, applying the black Pinterest Trend 2023 badge, both in its static ads and in its video ads.
“At Pinterest, we believe in the power of inspiration to guide our Pinners in planning and making everyday purchases. Our Trend Badges program offers a unique opportunity for brands like Ray-Ban to tap into the latest trends and connect with a highly motivated audience of buyers. By partnering with Pinterest to launch its Summer 2023 campaign, Ray-Ban is able to amplify its brand appeal and stand out from the competition. We are excited to see the positive impact the Trend Badges program will have on the Ray-Ban campaign and look forward to continuing to help brands connect with their audience in a meaningful way.“, has explained Christian Cochs, commercial manager of Pinterest in Spain.
Style has always been one of the most popular categories on Pinterest, with Spanish Pinners regularly turning to the platform for inspiration on the latest accessories and clothing trends. Pinterest data shows an increase in the number of searches for topics like “festival look» (+500%) and «outfits summer 2023» (+200%), indicating a continued interest in fashion and style among Pinners. For brands like Ray-Ban, this represents a great opportunity to reach an audience with decision-making potential and high purchase intention on the platform.
“Ray-Ban is an iconic brand and we believe that Pinterest is the right platform to inspire and be relevant in fashion territory. The Trend Badges program can help us to be more and more innovative and capture the attention of users to discover our new Mega summer collection«, Valeria Aversa, Ray-Ban EMEA-APAC Media Director.
As people come to Pinterest to plan and realize their life projects, trends take off earlier on the platform and can give brands an advantage in purchase consideration. International brands such as Heineken, Volkswagen, Samsung or Made.com have experienced the positive impact of Trend Badges in their campaigns. With this program, brands can own a trend on Pinterest for a seasonal, vital, or annual moment.
Every month, more than 460 million people around the world turn to Pinterest to make buying decisions inspired by their everyday lives. It’s where they get inspired, find new dreams, plan and shop for the moments that matter most. Every time someone searches on Pinterest, they’re thinking about what they want to try or buy. Because the platform is based on the future, Pinterest gets early data on where consumers are going, and can help brands predict what’s to come.
