Amazon Prime Day: The Event that Delivers Big Savings
Amazon Prime Day is just around the corner, set to take place on July 16th and 17th. This biennial event promises to bring customers an abundance of deals and discounts, with potential savings of up to 91 percent.
An analysis by comparison experts found that 91 percent of Prime Day deals offered by Amazon beat the prices of over 2,000 online retailers. On average, customers saved 13 percent compared to other retailers.
Where Can You Save the Most on Prime Day?
According to the analysis, the top savings categories for Prime Day 2023 were:
- Toys: 24 percent savings
- Tools: 20 percent savings
- Computers: 17 percent savings
- Domestic appliances: 13 percent savings
- Audio devices: 11 percent savings
- Televisions: 10 percent savings
Smartphones and Wearables Offer Limited Savings
The categories with the lowest savings potential were wearables and smartphones, with discounts of just 6 percent and 4 percent respectively.
Experts Recommend Comparing Prices
While Amazon is often the cheapest option, experts still recommend comparing prices before making a purchase. In fact, 11 of the 120 products examined were found to be cheaper elsewhere on Amazon, so it’s possible to find even better deals by shopping around.
Amazon Prime Day: A Nine-Year Tradition
Amazon Prime Day has been around since 2015, originally as a one-day event that later expanded to 36 hours. It is now an annual event, taking place on two days in July, and has become an additional shopping highlight to Black Friday deals in the fall.
Amazon Prime Day has consistently delivered big savings for customers, making it a popular event for bargain hunters.
