Primark announced in its latest results that it would launch its service at the end of the year click&collect, but what we did not know is that this would see the light before Christmas. A decision that is linked to the statement of the Associated British Foods (ABF) that states that Primark revenue will be 40% (£7.7bn) higher than last year, and that there will be no more price increases to maintain its daily affordability position. This will cause profit margins to be lower than in the current fiscal year.
ABF says that the service click&collect It will run for the first time in 25 stores, both in the northern areas of England and in Wales. The service is supported by the recently launched new website that allows consumers know the stock that is in store of a product and that Primark ensures that has been very positively received.
“Our initial opinion has been confirmed that customers have welcomed the new features [del nuevo sitio web]”, says ABF in today’s trade update. “Key metrics like traffic and engagement have been steadily developed from a strong start”.
In addition, he has shared that will increase the range of children’s products in the testsince they believe that «has the potential to meet unmet demand, driving foot traffic from new and existing customers to generate incremental in-store sales«.
the retailer plans to increase the number of its stores to approximately 530 by the end of its fiscal year 2026, compared to more than 400 today. Most of the new stores will be in its growth markets of the US, France, Italy and Spain.
Pippa Stephens, Apparel Analyst at GlobalData, an analysis company, believes that it is a great opportunity for the brand, since “consumers have long wanted Primark to go into e-commerce. The trial is launching at a good time as it means parents won’t have to scour their busy shops over the festive period to find clothes for their children.” However, he emphasizes that they still have to solve an unknown: how will the collection of these products be? In Primark it is usual to find long queues, both to enter and to pay, that is why he believes that the brand «You should ensure that a separate area is designated to collect these online orders to ensure a smoother process.«
