Pinterest’s first quarter 2025 results show the platform is still growing. The company now has 570 million monthly active users, up 17 million from the previous quarter. That’s the biggest quarterly jump in five periods. Users in North America grew by 1 million, Europe added 3 million, and the rest of the world, including India and Japan, saw 13 million new users. Overall, the user base grew 10% year-over-year, with North America growing 4%.
The company’s revenue hit $855 million, a 16% increase from the same period last year. Revenue growth was strongest outside North America, with Europe seeing a 24% rise and the rest of the world a 49% jump. North America, Pinterest’s biggest market, grew 12%. Average revenue per user (ARPU) in North America fell to $6.54 from $9 in the previous quarter. However, ARPU still rose 5% year-over-year globally.
New Partnerships and Ad Tech Focus
Pinterest has partnered with Magnite, a major ad platform, to expand its ad reach. Magnite will be Pinterest’s exclusive partner for supply-side advertising. This move aims to connect more brands with Pinterest’s global user base through varied and targeted ad inventory. According to Bill Ready, Pinterest’s CEO, this partnership will diversify the company’s ad offerings.
The company credits its new AI-powered ad tools for its success. Tools like Performance+ and in-stream discovery features are helping users make more informed purchasing decisions, improving conversion rates for advertisers.
Growing Interest in Key Sectors
Pinterest saw increased interest from financial sector brands, a traditionally underrepresented group on visual platforms. This shift indicates a broader range of advertisers are now using Pinterest, pointing to an expanding ad ecosystem.
The platform’s growing user base and revenue suggest it remains a significant player in the social media space. Its focus on ad tech and new partnerships is helping drive its growth.