Retailers are skipping the wait this mid-May and pushing out holiday markdowns well ahead of the actual long weekend. Old Navy just put its highly popular glove ballet flats on sale with a 40% discount right before the summer rush begins. The early 40% discount on Old Navy’s viral glove ballet flat for summer is currently live online, allowing shoppers to grab the slip-on shoes at a much lower price. People have been rushing to find comfortable, breathable flats for the warmer months, and this early promotion puts one of the season’s most sought-after styles right in the middle of the discount window.
The early markdown from Old Navy aligns with a broader push across the fashion industry this week to capture early holiday spending. Competitors are doing the exact same thing to keep up with the demand. For instance, J.Crew just launched a parallel early Memorial Day sale that matches the 40% markdown and includes half-price deals on all summer dresses. Shoppers looking to maximize their savings right now can also stack these discounts with third-party rewards. Rakuten is actively offering an additional 2% cash back promotion for anyone checking out at Old Navy during this promotional window.