From entering the market with just 600 euros to doubling your sales. Nude Project, the Spanish urban fashion company, has closed 2023 with one Sales volume of 26 million euros, a value that is 130% higher than last year. The Online sales already account for 62% of business volumecompared to 38% of physical store purchases.
«It’s a number that in itself is very overwhelming, but we are very proud and have earned it with all our might“, Has underlined Bruno Casanovas, Co-Founder and Co-CEO of Nude Projectin statements collected by Europa Press.
Parallel to, Alex Benlloch, the other promoter and co-CEO of the companyexplained that “The company has been profitable every year since its founding in 2019» and that they always reinvested the profits: «We have never paid a single dividend«. Also, Benlloch has indicated that they did not need a round of financing. Furthermore, when asked if they are thinking about bringing in investors, he replied: “Not at the moment, but you never know if we’ll find the ideal person«.
Nude Project has grown from 45 employees to 130 in 2023. At this point, Casanovas has indicated that they plan to further expand the workforce, “without feeling like they need to hire new people to grow«.
Global spread
The company’s future plans through 2024 include the following: Open new stores worldwide. Nude Project has opened six stores in Valencia, Barcelona, Bilbao, La Roca Village (Barcelona), Lisbon (Portugal) and Milan (Italy), which were added to the store in Madrid.
The company plans to open a new store in Ibiza before this summer and, as its founders have assured, “with the consolidation in Italy, to be a brand that has an international appeal«, a country in which they are looking for openings in cities like Bologna, Verona or Turin.
Spain continues to be the main source of sales for Nude Projectrepresented 60% of total sales. Our country is followed by Portugal, Germany, Italy, the United States and Holland.
Selling shoes
Nude Project also grows Expansion of its product categories. In fact, the company will launch a l next FebruaryLine of sneakers. The idea of its founders is “Go beyond a clothing store«. In this sense, they have highlighted their collaborations with artists and references from sports, social networks and business.
Among its initiatives is the route of ephemeral shops.Naked tour‘, just like him bring their own beer onto the market (Naked) and his podcast, which already has over 145 million views.