After all, the logo of the American brand will appear in the matches of the Merengue team and very close to the current sponsor (Adidas), if the French attacker finally arrives at the Santiago Bernabéu.
These days there is no talk of anything other than the possible signing of Kylian Mbappé to Real Madrid, and the sponsorships that revolve around it as Nike. Most know that the American multinational has sponsored the French striker since he was a professional. But it is also well known that the sports brand Sponsor of the Madridista clubIt’s Adidas.
In this sense, several theories have arisen that Real Madrid can change the German brand for the American one, on the white elastic. However, there is a long-term contract, from which it is very difficult and expensive for Florentino Pérez to disassociate himself. Unless Nike pays the kind of clause that exists, but it is quite high. Similarly, the merengue outfit will be linked to the leading brand in the United States.
This will be the way in which Nike will appear in Real Madrid matches
Although Mbappé will not be the first footballer from the Merengue squad to be sponsored by Nike, (Vinicius is already there) the fact of being the French star has more impact. In this way, the CEO of the North American brand has presented the boots that the French star will wear in the group stage in the Champions League. It should be noted that this edition is in case the Parisian striker reaches Chamartín.
The launch will have the same objective as the other advertisements, to raise money with the image of Mbappé. PBut Nike knows that Real Madrid has much more fans around the world than PSG. So from now on they forecast abysmal profits, compared to other years ago. What many do not know is that this is just the beginning.
First on Mbappé’s boots, then on the Real Madrid shirt, Nike’s strategy
The announcement of the new boots that the French striker will wear if he signs with the Madridista team is just the beginning of a master plan, drawn up by the American multinational. The general objective is and will be to appear in the white elastic, monopolizing the Spanish and world market. And it is that by sponsoring the two clubs with the most fans on the planet, (FC Barcelona too) the monetary gains will be of colossal proportions.
Previously we talked about a contract that binds Real Madrid and Adidas, but with a clause that Florentino Pérez astutely included. This is based on the fact that if another sponsor (such as Nike) puts in 25% more than what the German brand is contributing, it will automatically become part of the merengue club. The question is, will the American brand dare to execute said clause?
