Nestlé has made a groundbreaking move in advertising innovation by becoming the first brand to activate Netflix entirely through Google’s Display & Video 360 (DV360) platform. This pioneering effort is part of a connected TV (CTV) campaign for Nescafé, Nestlé’s iconic instant coffee brand.
Maximizing Reach and Impact
The campaign aims to maximize reach and impact on consumers efficiently. By using DV360, Nestlé can manage and optimize its CTV campaign seamlessly. This integration gives Nestlé complete control over ad frequency and reach.
Nestlé’s commitment to innovation and excellence drives its adoption of cutting-edge ad tech. The company focused on tapping into CTV’s growing potential. Netflix joined DV360 on February 24 as part of its programmatic offering expansion in the EMEA region.
Streamlining Ad Management
This innovative solution unified ad planning, buying, and measurement on a single platform. It eliminates silos and enables data-driven decision-making in real-time. Nestlé also used advanced bidding algorithms to optimize campaign results. This strategy improves qualitative KPIs and reduces cross-channel inefficiencies.
Key benefits include:
- 13% improvement in frequency control
- More relevant and effective consumer impact
Nora García, Digital Director at Openmind, said, “This initiative reaffirms Nestlé and Openmind’s commitment to leading digital innovation. We’re transforming trends into opportunities and driving high-impact campaigns.”
Gemma Navarro, Senior Media Manager Spain at Nestlé, added, “This activation is a step forward in our CTV strategy, enabling us to reach our audience more efficiently. It’s part of a scalable test-and-learn process for our other brands.”
Raquel Casaus, Industry Manager at Google, noted, “Integrating Netflix into DV360 is a significant advancement in programmatic advertising. We’re excited to work with brands like Nestlé to maximize CTV campaign value and deliver effective marketing strategies.”