Just as people change, technology does too, and faster and faster. We have gone from going out to make purchases in a physical store to staying at home and doing them through the internet, since it is more comfortable, easier and faster. However, this does not mean that the physical channel is deteriorating, of course it is not, it is still standing. A large part of the population does not want to change the traditional method of purchase, either due to habit or lack of experience in the online channel. However, it should be mentioned that the arrival of Covid – 19 caused sales through the online channel to increase exponentially. It is for this reason that multichannel is becoming the method par excellence. Retailers believe that multi-channel is the way to success.
E-commerce has increased so much that in countries like China or the United Kingdom, most sales come from this channel. The same thing happens in the United States.
According to a survey conducted by ecommerceDBE-commerce comes first, followed by mobile commerce, social commerce, physical stores, and finally voice commerce. In all these ranges, a large increase in the use of the online channel can be observed in the six months after the survey carried out. This is a great sign that multi-channel is on the right track and that it could be the future of business.
