Miraviahe alibaba marketplace that connects brands, consumers and content creators in the same digital space, has collaborated with BBVA to incorporate the Bizum payment solution to your platform. In this way, consumers will be able to pay quickly, easily and securely through the instant payment system for any purchase they make at Miravia, whether on the web or from the app.
BBVA will be the bank that is responsible for enable the operation to manage the transactions carried out in Miravia, making the purchase process streamlined thanks to bizum. Any user, regardless of bank, can now pay with Bizum just by entering the phone number of the recipient business.
Miravia’s commitment to Bizum is key to its goal of becoming a reference in the field of electronic commerce in Spain, in which payments play a fundamental role in creating a simple and secure shopping experience.
Bizum is the payment service best valued in Spain and they already use it 80% of Spaniards between 25 and 45 yearsand is registering significant growth, both among ‘online’ businesses and among individuals.
In the words of Yann Fontaine, CEO of Miravia, “Since our launch in November, we have worked on a strategy focused on user experience and satisfaction, something that the payment with Bizum undoubtedly meets thanks to our alliance with a partner as relevant as BBVA. We are proud to work with our ‘partners’ to contribute to innovation and expansion in the digital payments sector and to the continuous development of our platform”.
BBVAfor its part, has a consolidated position in the deployment of this solution as reflected in the data that close to 50% of total business volume registered by e-commerce in Spain through Bizum in 2022 has been carried out through BBVA. The bank already has four million Bizum customers (600,000 in the last year) who carried out more than 137 million shipments of money between individuals in 2022, which represents an increase of more than 50% compared to the previous year.
“The integration of digital payments will allow streamline processes for the brands present in Miravia, which will result in a better experience for their customers and will have a positive impact on the business. BBVA has played a fundamental role in integrating the Bizum solution. We want to help make Miravia a success in Spain”ensures Carlos Laita, Head of Client Solutions Alliances at BBVA.
Miravia, a new ecommerce model in Spain
In operation since last November, Miravia provides consumers with a completely different shopping experience, with which you can access the latest trends in fashion, beauty and lifestyle, through innovative solutions such as exclusive content created by influencers or virtual makeup test tools. At the same time, it offers brands a platform on which, in addition to boosting their sales and growth, they can get closer to consumers in a unique way.
Miravia Its main objective is to improve the shopping experience of Spanish consumers, offering them a wide variety of products in categories such as beauty, fashion, personal care, electronics, food, babies, pets and health among others, and thus be able to satisfy all aspects of your life. Some of the main international brands that are available in Miravia are Disney, Lego, Pixar, L’Oréal Paris, Delonghi, NIVEA, Zwilling, Staub, Foreo, Asus, Sonos, Lancaster, Boggi Milano, NYX, Garnier, Mellerware or Braun, among other.
The new marketplace also aims support local brands and vendorshelping to diversify their businesses at a time when digitization is keyallowing them to reach a new audience and other types of consumers and thus contribute to the growth of their businesses.
Without going any further, Miravia has iconic Spanish brands such as Munich, Cecotec, Create, Silbon, Mr. Boho, Renatta & Go, Hawkers, Pikolin, Joma, Taurus, Ecoalf, Kelme, BRA, Bassols, Charanga or Black Limba, among others.
On the other hand, Miravia has launched with some of the most popular new Spanish digital brands created by young entrepreneurs who have social networks as their natural habitat. We are talking about brands like: Akala Studio, Born Living Yoga, Atria the brand, It’s lava, Masqmai, Name the brand, Krash Kosmetics, Zeta Beauty, Apodemia or Alohas.
Miravia It is also a space where brands and sellers have a unique opportunity in the market and in the marketplace: having their own virtual stores with absolute freedom to design them, select products, define prices, promotions, etc. interact directly with customers and users and apply their own loyalty programs.
