For those watching the crypto markets, it’s becoming a familiar routine: another Monday, another significant Bitcoin acquisition by Strategy. The software company, a pioneer in corporate crypto adoption, recently expanded its impressive digital asset reserves yet again.
Michael Saylor, the executive chairman and co-founder, announced the latest purchase on X. Strategy spent $60.2 million to buy 525 more Bitcoins. This brings the company’s total holdings to a staggering 638,985 BTC. At the time of this article, these coins are worth more than $73 billion.
Saylor’s Consistent Messaging
Saylor has a habit of dropping hints before these big buys. This past Sunday, he posted a simple but powerful message to his followers: “Bitcoin deserves credit.” He shared a chart showing Strategy’s growing Bitcoin pile, teasing the latest move.
Bitcoin Deserves Credit pic.twitter.com/PN92eSDfNf
— Michael Saylor (@saylor)
A regulatory filing with the Securities and Exchange Commission gave more details. Strategy bought these Bitcoins between September 8 and 14. The average price per coin was $114,562. This comes after another large purchase last Monday. Then, the company spent about $217.4 million to add 1,955 BTC.
Strategy, formerly known as MicroStrategy, continues to dominate. It holds more Bitcoin than any other public company. This newest acquisition further solidifies that position.
The company funds these purchases through various means. For this latest batch, it sold preferred perpetual shares. These included shares named Strike (STRK), Strife (STRF), and Stride (STRD). This information was also in the regulatory filing.
A Strategy That Inspired Others
Strategy started buying Bitcoin back in 2020. Since then, it has never sold a single coin. This bold move set a trend in the corporate world. Now, over 185 other public companies have followed suit. Together, these companies hold more than 1,000,000 BTC. You can track these holdings at bitcointreasuries.net.
Saylor says the company’s total Bitcoin cost is around $47.23 billion. This includes all fees and expenses. The average price paid per coin is $73,913. This means Strategy has an estimated $26 billion in unrealized gains. Their almost 640,000 BTC stash makes up more than 3% of Bitcoin’s total supply of 21 million coins.
Looking at returns, Saylor noted a 25.9% gain on their Bitcoin investment in 2025. This is better than the 11% return for the company’s MSTR shares so far this year. On Friday, MSTR shares closed up 1.7% at $331.44, according to Google. At the time of this report, Bitcoin was seeing a slight dip. It was trading around $114,800 per coin, down about 1% in the last 24 hours. Still, it has gained 22.8% since the start of the year.