Metaplanet, the Tokyo-based hotel company, just beefed up its Bitcoin stash again. The company, which already holds Asia’s largest Bitcoin treasury, added 103 more Bitcoins this week. This latest buy cost them $11.7 million.
The Japanese company shared this news on its X account on Monday. They picked up these 103 Bitcoins at an average price of $113,491 each. This fresh purchase brings their total Bitcoin holdings to nearly 19,000 BTC.
Metaplanet kicked off its Bitcoin buying spree in April 2024. That’s when they announced a plan to make Bitcoin a core part of their company’s cash reserves. Like roughly 170 other public companies, Metaplanet is following a path set by MicroStrategy. They raise money by issuing new stock and debt to buy Bitcoin. The goal is simple: boost the company’s value and give a better return to shareholders.
The company has big plans, aiming to hold 30,000 Bitcoins by the end of 2025. With this latest purchase, they’ve already hit more than 60% of that goal. Looking further ahead, Metaplanet wants to reach 200,000 Bitcoins by 2027.
Simon Gerovich, Metaplanet’s President, noted on X that the company has now spent $1.95 billion to acquire all its Bitcoin. The average price paid for each Bitcoin sits at $102,712.
Metaplanet has acquired 103 BTC for ~$11.7 million at ~$113,491 per bitcoin and has achieved BTC Yield of 479.5% YTD 2025. As of 8/25/2025, we hold 18,991 acquired for ~$1.95 billion at ~$102,712 per bitcoin. pic.twitter.com/7DTYwTuMR2
— Simon Gerovich (@gerovich)
This Bitcoin purchase isn’t the only good news for Metaplanet. The company also got a spot on the FTSE Japan index in its September review. This means Metaplanet has moved up from being a small-cap stock to a mid-cap company.
Metaplanet’s strong results in the second quarter paved the way for this index inclusion. The FTSE Japan index tracks mid-sized and large companies listed on Japanese stock exchanges. Gerovich called this step “another important milestone” for the company. He sees it solidifying their role as Japan’s leading Bitcoin treasury firm.
Metaplanet’s shares jumped 8.26% on Monday. The stock has climbed over 150% so far this year, according to Google data. Meanwhile, Bitcoin itself has dipped slightly, trading around $111,300 as of this writing. That’s down about 3% for the day and 10% from its all-time high of $124,000 on August 14.