Facebook and Instagram’s parent company, Meta, is revamping its revenue model. Come August 31, 2025, some old programs will be phased out, especially those related to video and Reels content.
Don’t panic, creators! Meta isn’t ending Reels revenue entirely. It’s just scrapping certain ad programs: In-stream Ads for long videos, Ads on Reels for short clips, and the Performance Bonus Program.
These changes don’t mean Reels are done making money. Meta’s launching a new model called the Facebook Content Monetization Program (FCMP). This program lets creators earn money from all types of content: videos, Reels, photos, Stories, and even text posts.
Meta wants its revenue system to be flexible and adapt to changing user behavior, like the rising popularity of Reels and short content. By combining all formats into one system, creators can manage their earnings more easily and produce higher-quality, diverse content.
So, what’s next for creators? First, learn about the new system. Meta will invite eligible creators to join FCMP, and existing pages will get notified. Produce a variety of high-quality content to increase earning potential. And stay updated with the latest news from Meta to catch any important changes.
Meta hasn’t given an exact start date, but multiple sources point to August 31, 2025. That’s when Meta will ditch some old programs and introduce the new ‘content monetization’ system, giving creators more flexibility and coverage.
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