Protecting Customers with AI Technology
Virgin Media O2 has developed an innovative solution to combat telephone scammers. The company’s AI, Daisy, is designed to engage with scammers in lengthy conversations, wasting their time and reducing the risk of customers falling victim to scams.
How Daisy Works
Daisy uses advanced machine learning techniques to understand and respond to scammers in real-time. The AI is presented as a friendly and talkative old woman, capable of holding conversations for over 40 minutes. Daisy analyzes scammers’ words and responds convincingly, sharing false details about her bank account and personal life.
Training with Scambaiters
Daisy has been trained with content from “scambaiters,” individuals who trick phone scammers to expose their tactics. This unique approach combines human ingenuity with the efficiency of artificial intelligence, maximizing the time wasted by scammers.
Raising Awareness and Combating Scams
Virgin Media O2’s ‘Swerve the Scammers’ campaign aims to educate customers about the risks of scams and provide a solution to protect them. The company has invested in advanced technologies to prevent fraud, including AI systems that block spam calls and fraudulent messages.
Blocking Fraudulent Messages and Transactions
Virgin Media O2 has blocked 89 million fraudulent messages and prevented over £250 million in illicit transactions. The company encourages customers to report suspicious numbers and is urging the British government to take stronger action against fraud.
A National Conversation
With Daisy, Virgin Media O2 is driving a national conversation about the importance of fighting telephone fraud. The company is calling on the British government to create a specialist national body and appoint a minister dedicated to combating scams.
A Modern Hero in the Fight Against Scams
Daisy, the “virtual grandmother,” has become a modern hero in the fight against telephone fraud. By protecting customers and raising awareness about scams, Virgin Media O2 is taking a proactive approach to combating this growing problem.
