MediaMarkt continues to grow and adapt its business model to the new times. At the end of September he will premiere in Spain his first lighthouse store The Tech Village will be located in the Milenium retail park, managed by the latter company and owned by Ores Socimi. It is located in Majadahonda (Madrid).
The new facility will have a total area of 8,000 m2 spread over two floors. This is the fourth store with this innovative format in Europe, after the openings in Milan in 2020, Rotterdam in October 2021 and Berlin last summer.
The store will offer exclusive spaces to brands so that they expose their products and consumers can enjoy an immersive experience in technology.
omnichannel strategy
This lighthouse store in Majadahonda will be a commitment to reinforce the company’s omnichannel strategy as physical marketplace. Its mission is to offer an investment experience in technology. The differentiating element of this space is found in the areas reserved for the most important technological brands in the sector: the boutiques.
In addition, these single-brand spaces give companies the option of displaying their latest developments. In this way, they offer the opportunity to try unconventional products or simply reserve exclusive and personalized advice at the time chosen by the client.