McDonald’s knows very well that we all have a favorite menu when we visit one of its restaurants. Therefore, this year the brand underlines this premise brings together the artists Manuel Turizo and Saiko for the first time, who have selected their favorite menu items to be enjoyed in restaurants for a limited time. On this occasion, innovation manifests itself in the creation of Big TukoA Hybrid character of Manuel Turizo and Saiko developed with the help of AI that merges the identities of both artists.
This character has become the center of all attention and speculation on social networks until the origin of this new persona and the collaboration between the artists and McDonald’s were officially revealed, in which their favorite menus were also revealed as his new musical hit with his epic sentence: “You’re ready to eat like a Big Mac«.
Natalia Echeverria, Chief Marketing & Digital Officer of McDonald’s SpainHighlights: «Manuel Turizo and Saiko are unconditional fans of McDonald’s, which encouraged us to create this very special initiative for ourselves. As a brand, we share many values with both artists such as modernity, fun and proximity and that is why I am convinced that these two new menus will be a success. I hope Manuel and Saiko fans and our customers can enjoy this collaboration and song! It is very important for McDonald’s to be close to them and offer them new, entertaining moments«.
Artists’ favorite McDonald’s menus
Now, for a limited time, You can enjoy these artists’ favorite menus at a special price of 10.90 euros. The full Turizo menu consists of a Big Mac McMenú accompanied by Deluxe Potatoes, Wings, Apple Pie and Coca-Cola Zero, while the full Saiko menu consists of a Quarter Pounder McMenú as well as 4 McNuggets, Mini McFlurry Kit Kat and Fanta orange zero.
Like most McDonald’s fans, artists also have their own own “rituals” when you order your food in the restaurant. In Manuel Turizo’s case, he prefers to remove the cucumbers before biting into the burger, while Saiko prefers to add cheese to his Quarter Pounder by incorporating the potatoes into it.
Both artists expressed their excitement with the announcement of this collaboration. «I’ve been going to McDonald’s my whole life, since I was little. It has accompanied me in all phases of my life and collaborating with them, sharing my own favorite menu, excites me and identifies me 100%. I feel like eating is a moment that brings happiness, and McDonald’s has been part of some of the best experiences for me. I’m happy to be able to share something so personal with my fans and hope they enjoy it as much as I do.“, he assures Saiko.
«I want the public to enjoy my favorite McDonald’s products, and it’s an honor to have this opportunity. I’ve always loved the feeling of fun and energy when I go to McDonald’s and this collaboration, where I got to be myself and do something musical, is a milestone in my career.“, he emphasizes for his part Manuel Turizo.
Merchandising and “unforgettable” experiences
The collaboration goes beyond offering menus exclusive merchandising items and “unforgettable” experiences via McDonald’s social networks and the MyMcDonald’s app. This multi-dimensional approach ensures that the campaign #McDonaldsxSaikoxTurizo be a comprehensive celebration of individuality, music and shared moments.
The campaign spot, developed by TBWASpaincan be seen on television, online video, outdoors, radio, digital, social media and point of sale starting this Thursday, April 4th.
