LLYC, a global consultancy specializing in corporate affairs and marketing solutions, has appointed Cristina Girão as the new head of its Marketing Solutions division in Portugal. With 13 years of experience at the company, Girão will oversee a team of 16 experts and implement a new organizational structure designed to drive innovation and growth.
The Marketing Solutions area is now divided into four specialized sub-areas, each led by a dedicated expert.
New Structure
These sub-areas include Creativity, led by Beatriz Raposo and Creative Director Américo Vizer; Brand Public Relations, headed by Carla Martins; Branded Content, managed by Mafalda Santos; and Digital, overseen by Mariana Corda.
Célia Fernandez, Client Service Director and a project management specialist, will ensure effective collaboration between teams and geographies. She will lead the implementation of multi-area and multi-country projects, crucial for delivering excellence and consistency in client experiences.
Girão is enthusiastic about her new role, describing LLYC as a project she helped build and continues to be challenged by daily. “We’re changing how we approach communication,” she said. “The world has shifted, and it’s up to us to ensure brands have the right solutions to stand out by combining creativity, technology, and strategy.” Girão praised her team, noting their talent, dedication, and vision are key to making an impact in the market.