Revolutionizing Online Shopping: AdKaora and Klarna Join Forces
Klarna, a global leader in digital payments and performance-based advertising, has partnered with AdKaora to shake up the retail media landscape in Spain and Italy. This powerhouse duo aims to create a more effective and measurable way to reach users, offering brands premium ad formats and exclusive access to a highly engaged community of buyers.
By combining their expertise, Klarna and AdKaora enable advertisers to connect with consumers at crucial points in the buying process. Klarna’s unique insights into the entire buyer journey allow advertisers to serve relevant content at the right moment, using data-driven solutions.
With 93 million active users and 2.9 million daily transactions, Klarna is one of the most effective platforms for connecting consumers with brands in an interactive shopping environment. Its intelligent and ultra-fast payment system, integrated into e-commerce platforms, enables users to manage purchases flexibly and identify themselves with precision.
The platform features over 675,000 global merchants across various categories, including fashion, beauty, luxury, sports, electronics, and more. This ensures a smoother shopping experience and stronger connection with new generations of consumers.
The AdKaora-Klarna collaboration will allow for the execution of creative, retail-oriented ad campaigns in Spain and Italy. Brands will benefit from a unique combination of advanced technologies for consumer segmentation and engagement, as well as detailed insights into user behavior to optimize ad strategies and improve results.
According to David Sandstrom, Klarna’s CMO, “We’re committed to redefining the shopping experience, seamlessly connecting brands with high-intent buyers at the right moments. This partnership with AdKaora lets us leverage our valuable buyer insights and first-party data to offer highly relevant and attractive ad solutions.”
Luca Nigro, AdKaora Iberia’s CEO, added, “Our agreement with Klarna marks a significant step for AdKaora in online retail media in Spain and Italy. By combining our marketing expertise with Klarna’s advanced media solutions, we can create more effective engagement journeys that directly influence consideration and purchase intent. This exclusive partnership allows us to offer innovative retail media, leveraging first-party data and premium positioning within Klarna to connect brands with the right audience at the right time.”
