Released on June 12, 2026, Kangana Ranaut’s new 26/11 thriller Bharat Bhhagya Viddhaata is fighting for theatrical space. The makers launched a nationwide “Buy 1 Get 1 Free” ticket promotion to drive audiences to the cinemas.
The film opened to a sluggish ₹1 crore net on Friday. This falls short of Ranaut’s previous release Emergency, which pulled ₹2.50 crore on day one. To counter the intense box office clash against Diljit Dosanjh’s Main Vaapas Aaunga and Manoj Bajpayee’s Governor, the studio is directly subsidizing admissions.
What We Know
- The promotional ticket scheme is active on the ticketing platform BookMyShow, with Bollywood Hungama confirming buyers can apply the promo code “Bharat” during checkout.
- The state governments of Delhi and Rajasthan officially granted the film tax-free status.
- Delhi Chief Minister Rekha Gupta publicly praised the movie’s subject matter.
- Directed by Manoj Tapadia, the narrative highlights real-life Cama Hospital nurse Anjali Kulthe, who successfully safeguarded nearly 20 pregnant women during the Mumbai terror attacks.
The discount war at the multiplex is direct. Manoj Bajpayee’s Governor is actively running its own buy-one-get-one promotion right now. The tax-free status in key northern territories like Delhi and Rajasthan artificially lowers ticket prices further, giving the Cama Hospital heroism story a better shot at finding its audience over the competitive opening weekend.