Isdin, a leading international lab focused on skin protection and dermocosmetics, has picked Havas Media Network to handle its global digital operations. This decision comes after Isdin put its business out to tender, attracting interest from top agencies.
A custom-built team, called the Isdin Excellence Team España, will manage all aspects of the work. Based in Havas Media Network’s Barcelona office, this team will provide a range of services, including data analysis, measurement modeling, and digital activation.
The Isdin Excellence Team will help shape Isdin’s international digital strategy, focusing on 12 key markets. They’ll work on brands like Isdinceutics, Fotoprotección, and Acniben.
A Strategic Partnership
Romina Arenas, Isdin’s Global Digital Business Director, says partnering with Havas will help Isdin grow by bringing in global expertise and scale. Jorge Irizar, Havas Media Network España’s Global COO and CEO, says Isdin is a key client for them, and they’re excited to help the company grow in a fast-moving category. Irizar adds that Havas will share its insights, data, and tech to help Isdin improve in its key markets.
Havas Media Network started working with Isdin on April 1, 2025.
