Instagram is testing new features to boost user engagement and help content creators refine their strategies.
The latest additions include password-protected posts that can only be viewed by entering a secret code, and a monthly performance summary that offers personalized insights and suggestions.
Secret Code Posts
The password-protected post feature is designed to give creators more control over who sees their content.
This could lead to new ways of segmenting audiences, such as sharing exclusive content with superfans or loyal followers.
Creators might also use this feature to share private or customized content with a limited group of followers.
The feature is currently being tested and is only available to select accounts, including some official Instagram accounts.
Some features include:
- Exclusive content for superfans or VIP followers
- Limited-time discounts for loyal customers
- Region-specific updates based on user data
Monthly Performance Summary
Instagram is also testing a monthly performance summary for creators, presented as a slideshow similar to Instagram stories.
This summary includes key metrics such as:
- Total views on reels and posts, compared to the previous month
- Views from users outside the creator’s usual audience
- Top-performing posts
- Times when the audience was most active
The goal is to provide a visual reminder that motivates creators to stay on top of their performance and adjust their strategy accordingly.
One of the most useful features is the information about the times when the audience was most active.
This offers a personalized perspective that goes beyond generic advice on the best times to post.
Both features are still in the testing phase, and there’s no confirmed release date for a wider rollout.
Currently, they are only available to a limited number of accounts.
