Indonesia’s Financial Services Authority (OJK) officially enacted a strict regulatory framework on June 24, restricting financial influencers from promoting cryptocurrency assets unless they operate through licensed channels. The policy, codified as Regulation No. 6/2026, arrives as the country urgently attempts to reform its stock market transparency following threats of a downgrade by index compiler MSCI Inc. earlier this year.
The regulation legally requires social media personalities to disclose any economic compensation received for marketing financial products. Anyone recommending risk-on digital assets or capital market products must now hold formal professional credentials, such as an investment advisor license.
The Enforcement Penalties and Market Fines
The urgency for POJK No. 6/2026 follows a February incident where the OJK levied a 5.4 billion rupiah fine against an influencer known as “BVN” for stock price manipulation. This distortion of retail investments, coupled with the broader international scrutiny, forced the regulatory action, according to Yahoo Finance.
Under the new rules, violators face written warnings and fines reaching up to 15 billion rupiah. The OJK secured the authority to bypass standard protocols, allowing them to request the Ministry of Communication and Digital Affairs to instantly suspend access, block accounts, or remove non-compliant content.
A strict chain of liability is established for institutional entities. Licensed financial services providers (PUJK) are now held legally responsible for the content shared by their influencer partners. Existing marketing agreements have a strict six-month transition period to comply with the updated legal standards.
How Regulation No. 6/2026 Alters Retail Marketing Strategy
The enactment of POJK No. 6/2026 effectively ends independent, speculative token marketing in Southeast Asia’s largest economy. By forcing all cryptocurrency promotions through the official channels of licensed financial service providers, companies can no longer outsource risk to independent contractors.
Indonesia joins regional counterparts like Singapore and India in restricting retail exposure to undisclosed financial promotions. Because retail investors constitute over half of the Indonesian investing demographic, marketing departments at crypto exchanges will need to shift from high-volume influencer campaigns to certified, institutional financial advisors.