Spain’s hotel industry saw a 7.5% rise in transactions during January and February 2025 compared to the same period last year, according to Sipay, a leading payment solutions and financial technology platform. The sector’s growth is driven by optimism, with a target of 100 million visitors in 2025. The average hotel booking made with a card was 237 euros, up 6.5% from January and February 2024.
Booking Trends
The industry’s momentum continued from 2024, with a 14% year-over-year increase in total bookings. The first half of 2024 was particularly strong, with a 32% rise in the first quarter and 15% in the second. Bookings peak just before major holiday periods, with May and October being key months for summer and Christmas vacations, respectively.
Sipay’s data also shows that total transaction volume rose 20% in 2024, with spending per booking up 5% to 258 euros. Cards remain the preferred payment method due to their security and flexibility. As a result, the hotel sector is on a growth path, driven by rising average spending, diverse international tourism, and a preference for secure payment methods.