H&M keep betting on the omnichannel in its stores. Now, the Swedish group has started testing the function ‘sharing box’ in Berlin, which allows customers to take photos with the garments and share them on the RRSS.
H&M has presented its end-of-year collection, which the company offers mainly in the online store, under the motto ‘Unwrap the Magic’. With the aim of motivating customers to buy, the group has carried out a small installation of this special collection in its Kurfürstendamm shop in Berlinin which the function stands out ‘sharing box’.
On November 18, the group also inaugurated a store with a new format in Williamsburg, a neighborhood in the New York borough of Brooklyn. As the company detailed in a statement, it is a new store concept similar to a fashion boutique.
In addition to having a smaller commercial area, the store will host selected collections from the Swedish firm that will change every four and 12 weeks. This December, the store has opened with the collection Brasserie Hennesto host the Christmas collection.
The H&M boutique store in Brooklyn will host new technologies like RFID that gives employees full inventory visibility, mobile checkout and smart mirrors in changing rooms.
Throughout this year, the group has made progress in its strategy of international expantion and has maintained its commitment to electronic commerce. Nowadays, H&M offers online shopping 58 markets. In these lasts months, H&M has strengthened his string cos with its entry into Australia through its ecommerce. By the end of the year, the group’s plans go through disembark in thailand through franchises.
For its part, the group has led monky to german e-commerce about you. The firm has also promoted & Other Stories with its entry into the British marketplace hurr and zalora and plans to enter Yoox, Nordstrom Y Breuninger before the end of the year.
