Google’s cracking down on a sneaky tactic used by some Android users to score cheaper subscription rates. It’s all about VPNs – virtual private networks. These let users mask their location and subscribe to services at lower prices offered in other countries.
Imagine you’re a Netflix or Spotify user. You can use a VPN to make it look like you’re in a country with cheaper subscription rates. But Google’s putting a stop to this on its Play Store. At its I/O 2025 conference, the company announced it will start detecting and blocking this practice.
Here’s how it works: users connect to a VPN, switch to a country with lower rates, and sign up for a service at the cheaper price. But Google’s updating its Play Store policies to prevent this. The company’s terms of service already state that users can’t change their region to get cheaper prices. Now, it’s adding tougher measures to enforce this rule.
Google will automatically detect and block users trying to take advantage of lower prices in other countries. This change might benefit local regions in the long run, as companies can offer more tailored pricing for specific areas. But if developers hike their prices to compensate for lost revenue, users in regions with lower subscription rates might get hit the hardest.
The move is part of Google’s broader effort to tighten controls on its Play Store. The company’s also introducing new rules for free trials offered by some apps, though it hasn’t revealed the specifics yet. One thing’s for sure: the days of using VPNs to sneak cheaper deals are numbered.
What’s behind the crackdown?
Google’s decision to block VPN workarounds is likely driven by pressure from content providers and developers. These companies lose revenue when users exploit regional price differences. By shutting down this loophole, Google can ensure that its Play Store remains a level playing field for all stakeholders.
Impact on users
So, what does this mean for Android users? Those who rely on VPNs to access cheaper subscriptions might need to look for alternative options. Some might consider switching to services that offer more flexible pricing or exploring other platforms that don’t have these restrictions. Others might simply have to pay the full price for their favorite services.
As the digital landscape continues to evolve, it’s likely we’ll see more companies taking steps to protect their revenue streams. The VPN workaround might be just the beginning – expect more changes to come as the tech industry adapts to new user behaviors and emerging trends.